What is each paid lead really costing you?

Lead sites quote you a price per lead. The number that matters is the cost per job you actually book, and how much of that job’s profit it eats. Find out in one minute.

Plug in last month's numbers

Rough numbers are fine. Everything is calculated in your browser.

Cost per lead–

Cost per booked job–

Share of each job's profit spent on getting it–

Spent on leads per year–

Hours chasing leads per year–

What would it take to own those leads instead?

A year of lead-site spending often costs more than a website, a fully built-out Google profile and a review system that keep working after you stop paying. Tell us your numbers and we'll show you what owning your leads would look like for your business.

Get a free estimate

How to read your numbers

Cost per booked job is the number that matters. A $40 lead sounds cheap until you remember that most shared leads go to several companies at once and many never answer. If you win 1 in 5, that $40 lead really cost you $200 per job, before your time.

Watch the share of profit. If getting a job eats more than a quarter of the profit on it, you are working hard to make the lead site money. Lead sites can still be worth it while you build up your own sources, but they work best as a top-up, not the foundation.

Count your time. Calling back leads that already hired someone else is unpaid work. Customers who find you directly on Google or through a referral have usually already chosen you.